GPT for Excel webinar recap: How to leverage AI in spreadsheets for e-commerce and marketing
On Tuesday, February 11th 2025, we hosted a GPT for Work webinar on YouTube Live, showcasing how businesses can integrate ChatGPT and other AIs inside spreadsheets to automate bulk text processing.
Our presenters, Patricio Diez and Stanislas Marion (CEO, Talarian), demonstrated real-world use cases and answered audience questions on how AI can transform workflows in marketing, merchandising, SEO, and localization.
If you missed it, you can still watch the full webinar replay:
📂 Download the Demo File used in the webinar.
What we covered
The webinar provided hands-on demonstrations of how GPT for Work can help businesses process, clean, and generate content at scale within spreadsheets, using Excel as an example (the same demo would work similarly in Google Sheets).
4 use cases
To make it practical, we walked through four real-world use cases, assuming the role of a food and beverage retail company operating both in stores and online.
1. Analyze customer reviews (for Marketing & Consumer Insights teams)
Understanding customer feedback is critical for improving products and services. Using GPT for Excel bulk tools, we showed how to:
✅ Translate reviews from multiple languages into a single, consistent language for easier analysis - Translation.
✅ Classify sentiment from free-form customer reviews - Sentiment Analysis.
✅ Extract specific drivers of customer satisfaction or dissatisfaction - Entity Extraction.
✅ Leverage classification and extraction results directly within Excel’s built-in tools, such as tables and charts, for easy visualization and reporting - Analytics.
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2. Re-categorize products (for eMerchandisers in e-commerce teams)
Product categorization in e-commerce is a tedious and time-consuming task, often requiring manual effort to ensure consistency across platforms. Using GPT for Excel bulk tools, we demonstrated how to:
✅ Automatically assign products to the right categories based on product titles - Classification.
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3. Clean & enrich a product catalog (for SEO & Social Media managers in e-commerce teams)
Product listings often contain unstructured, inconsistent, or incomplete data. Using GPT for Excel bulk tools, we showcased how to:
✅ Clean and standardize product data into a structured, uniform, and understandable format - Reformating.
✅ Generate high-volume, relevant SEO keywords from a product description - Keyword research.
✅ Create optimized product titles by incorporating the generated SEO keywords - Rewriting.
✅ Generate Facebook posts using available inputs (titles, descriptions, SEO keywords) while easily adjusting length, tone, and writing style to fit different audiences - Copywriting.
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4. Translate descriptions in multiple languages (for localization experts in e-commerce teams)
Expanding to international markets requires translating product information efficiently. Using GPT functions as an alternative to bulk tools, we demonstrated how to:
✅ Translate thousands of product descriptions in multiple languages instantly - Localization.
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Key takeaways
🔹 AI can automate bulk text processing directly in Excel and Google Sheets.
🔹 GPT for Work helps teams in marketing, SEO, merchandising, and localization handle large datasets efficiently.
🔹 Whether it’s categorizing products, cleaning data, generating content, or translating at scale, AI-driven automation saves time and improves accuracy.
Interested in getting started?