Market research & analysis with AI using GPT for Work
Accelerate your market research & analysis with top AIs like Perplexity and ChatGPT in Excel or Google Sheets.
Powered by your AI of choice:(on-premise LLMs possible)
Since our launch in 2023, we have proudly served over 20,000 satisfied paid customers from around the globe.
“What would have taken 5 to 10min of Googling per row now takes a few seconds and is automated.”
“You built a game changing tool with GPT for Work.”
GPT delivers correct results 90% of the time — well above the 50-60% accuracy of research agencies that charge $60-100/hour
“GPT for Work saves me time, is more accurate, and eliminates the hassle of outsourcing”
Who can use GPT for Work for market research & analysis?
Strategy & Management consulting firmsCompetitive benchmark, Market analysis, Due diligence Investment fundsMarket analysis, Due diligence Market Intelligence CompaniesMarket research, Market intelligence, Business Intelligence, Market Data Analysis Corporate Strategy DepartmentsMarket analysis, M&A opportunity analysis
Fill your market research spreadsheet in minutes instead of days
Use GPT for Work plugins for spreadsheets (GPT for Excel and GPT for Sheets) to research & analyze markets, companies, and products/services with AI. Understand market dynamics, describe and segment companies, and analyze the product and service value propositions of key players — all at scale.Research and analyze markets
Generate market overviews
Generate concise descriptions of market structure, geographic footprint, key players (e.g. incumbents, new entrants), target customer segments, and major industry trends
Retrieve targeted market data
Extract key indicators such as market volume, growth rate (CAGR) or recent news or events related to a specific industry.
Classify markets using standard or custom taxonomies
Categorize markets using frameworks like NACE or ISIC, or apply tailored classifications aligned with your internal segmentation needs.Research and analyse companies
Generate company profiles
Produce structured summaries of companies including their core business, operating geographies, management team, sector, and product/service focus.
Retrieve targeted company data
Search for factual data points such as revenue, number of employees, CEO name, M&A history, ownership structure, and go-to-market channels.
Classify companies by business characteristics
Categorize companies based on criteria such as primary industry classification (e.g. NACE), client type (B2B or B2C), business model, presence in a specific market, or focus on a particular product or service segment.Research and analyze product and service offerings
Generate product and service descriptions
Summarize the key features and positioning of a company’s product and service lines to understand their strategic focus.
Retrieve revenue breakdowns and performance by offering
Extract data on the share of revenue by product or service, growth trends per segment, and contributions to overall business performance.
Classify offerings by category or standard codes
Categorize products or services using international standards like HS codes or internal taxonomies to ensure consistency in portfolio analysis.Key benefits
Save hours on manual Google searchAutomate research tasks that used to take 5-10 minutes per row. With GPT for Work, collect relevant data on markets, companies, or product lines in seconds — directly from your spreadsheet. Analyze and research markets from multiple anglesBreak down markets, companies, and product/service portfolios into structured components: segments, geographies, business models, client types, etc. Make your analysis faster, more systematic, and easier to scale. Standardize how you organize dataClassify entities using international standards (NACE, HS codes…) or custom taxonomies. Ensure consistency across your datasets to enable reliable filtering, comparison, and reporting.
Market research & analysis use cases for spreadsheets
- Generate short market or company descriptions
- Classify companies per industry or client type (B2C, B2B)
- Web search for your market or company information (market size, company revenues, ...)
- List a companies' products and services, along with their contribution to total revenue
Reliable at high speed
Requests
per minute
per hour
per day
GPT functions
1,000
60,000
1,440,000
Bulk tools
1,000
60,000
1,440,000
- Up to 1,000 requests per minute with GPT functions
- Up to 1,000 requests per minute with bulk tools
- Up to 1 million rows with bulk prompts
Privacy and security
- Talarian is ISO 27001 certified
- GDPR compliant
- Bring your own API key