Consumer insights with AI using GPT for Work
Use the best AIs: Perplexity, ChatGPT, Claude to accelerate the collection and analysis of consumer insightsPowered by your AI of choice:(on-premise LLMs possible)
Since our launch in 2023, we have proudly served over 20,000 satisfied paid customers from around the globe.
Who can use GPT for Work for Consumer insights?
Market Intelligence CompaniesConsumer insights, Consumer intelligence, customer behavior, demand forecasting, sentiment analysis Marketing agenciesConsumer Insights, Customer segmentation, Product Marketing, Brand testing Environmental sustainability agenciesLife Cycle Assessment, Environmental sustainability consultancy Corporate MarketingConsumer Insights, Customer understanding, Product Marketing, Brand testing
Unlock deeper consumer understanding with GPT for Work
It used to be impossible to analyze thousands of open-ended reponses, forcing surveys to be a never-ending dreadful series of closed rating questions. With GPT for Work in Excel and Sheets, you can now process free-text responses at scale, from survey creation to deep analysis, all in bulk.Clean and standardize survey responses
Standardize formats
Normalize formats (dates, ratings, styles) across all responses to ensure structured and comparable data.
Translate answers
Translate responses into a single language for easier further analysis.
Filter irrelevant answers
Define qualitative custom rules to filter-out low-quality or off-topic responses.Transform free-text survey answers into strategic insights
Label responses
Organize survey or feedback responses by categorizing them into distinct groups or tagging them with relevant labels.
Analyze free-text answers
Analyze sentiment, tone, style and content of responses to uncover detailed insights from survey answers.
Identify quality responses
Using your own qualitative scoring rules, find the responses that merit a deeper look or widespread sharing.Generate, review and translate survey questionnaires
Generate survey questions
Generate complete questionnaires for a specific use-case, or specific questions according to your specs. Set clear guidelines for question types, answer types, global consistency.
Quality control survey questionnaires
Rephrase ambiguous or biased questions, avoid leading, avoid double-barreled questions, ensure answer choices are mutually exclusive and exhaustive, unify tone and fix grammar, vary question types to prevent fatigue.
Translate surveys for global audiences
Translate and localize surveys into multiple languages to maximise reach and increase understanding. Ensure consistency across languages. Use glossaries and translation instructions.Key benefits
Faster survey operationsGenerate, review, translate, and analyze surveys — from draft to insights — directly in Excel, Sheets, Word, or Docs. Structured feedback, ready for analysisStandardize open-ended answers, clean formats, tag responses, and flag low-quality inputs — no manual processing required. Multilingual insights at scaleTranslate surveys and responses, align content across languages, and compare feedback across regions with consistency.
Consumer insights use cases for spreadsheets / documents
- Clean survey responses
- Score survey responses to flag low-quality or off-topic responses
- Extract information from survey responses
- Classify / Tag survey responses using predefined list of categories/lists
- Translate survey responses
Reliable at high speed
Requests
per minute
per hour
per day
GPT functions
1,000
60,000
1,440,000
Bulk tools
1,000
60,000
1,440,000
- Up to 1,000 requests per minute with GPT functions
- Up to 1,000 requests per minute with bulk tools
- Up to 1 million rows with bulk prompts
Privacy and security
- Talarian is ISO 27001 certified
- GDPR compliant
- Bring your own API key